( CNN) Sharon Choksi, a mummy of two and an inventor, developed so disheartened with the clothing alternatives offered for girls that she co-founded a business, Girls Will Be, which provides empowering shirts and short-changes so girls can live their active living and still feel good about what they wear.

The business was provoked, in part, by her soon-to-be-1 2-year-old daughter, who could never find anything she wanted to wear in the girls’ department.

But what Choksi has come to realize is that the problem is more than just what kind of clothes girls are being offered. It’s also the fit of the clothes, she alleged. And if you have patronized with or for young girls recently, you know what she means.