Netflix customers burned a good deal of meter watching content in 2017, though metrics seem to point that users have been watching less and less on average over time.
In a year-end blog pole, the streaming service announced that users watched more than 140 million hours of content per daytime, or 1 billion hours per week. As of Q3 2017, the company has more than 109 million readers, a little less than half of which appear in the U.S.
While this is undoubtedly an impressive achievement for the streaming service, to report to past metrics, it also suggests that users may be watching fewer hours of content on the service compared to years past.
Though there weren’t any same metrics passed for 2016, at the end of 2015, Netflix announced that the 74.7 million customers it had at the time had watched 42.5 billion hours of content that year. That advocates about 570 hours per year per chronicle in 2015, though the math is apparently a bit bumpy as sign-ups pass throughout the year. Nevertheless, with 109 million users watching 1 billion hours a week in 2017, the average has moved to around 480 hours worked per detail, suggesting that as the company has scaled, its customers might not have been logging quite as many hours of screen time.
Competition in the streaming sell have been distinctly picked up in these times as Hulu, HBO Go and Amazon’s Prime video service have invested in original content more heavily and grown libraries. Most of Netflix’s subscriber growth has also taken place in international markets during this time, as well, after they uttered moves in early 2016 announcing the expansionto 130 new countries.
On a more whimsical record, in addition to detailing total hours watched, the site to be laid down some outlandish factoids, highlighting the odd streaming habits of some of its users, including information history that streamed Pirates of the Caribbean: The Curse of the Black Pearl each day for3 65 dates in a row and another that binged the entirety of Shameless while in Antarctica. More sane movie supporters were also a slew on the service — the average user watched 60 movies on Netflix.
Netflix stock is up about 50 percentage year-over-year.