As writers resort to attention-getting headlines to maintain readership its clear that the civilized, mobile, and tolerated book is now turning into a listener. While written report continues to flood us from every imaginable tilt there is one small-time, quiet utter still speaking to us from our earbuds: the podcaster wording truth to ability, bullshitting about movies, or inventing long narrative weaves about dead men and their gold.

First, tells all agree that podcasting is getting big. Once the domain of amateur mumblers who spoke at length about laptop specs or chemtrails, podcasting has become big business and listeners are paying attention. I posit that podcasting has become the default setting technique for depleting longform journalism and treatise and that should make the authors and columnists pause.